Marketing ROI Calculator
Enter your budget, average customer value, close rate, and cost per lead. See the leads, customers, revenue, and ROI you can reasonably expect — and how much variance to plan for.
- Leads
- 50.0
- Customers
- 12.0
- Revenue
- $4,800
- ROI
- -20.0%
- Leads
- 60.0
- Customers
- 18.0
- Revenue
- $9,000
- ROI
- 50.0%
- Leads
- 75.0
- Customers
- 27.0
- Revenue
- $16,200
- ROI
- 170.0%
How this works
ROI is (gross profit from marketing – marketing cost) ÷ marketing cost. We project three scenarios so you can plan for the low end, the plan, and a strong result. These are estimates, not guarantees.
Example
A $3,000 budget, $500 customer value, 50% margin, $50 CPL, and 30% close rate produces about 60 leads, 18 customers, $9,000 in revenue, and ~50% ROI on the target scenario.
FAQs
What is a good marketing ROI?
For small businesses running direct-response channels like Google Search, positive gross-profit ROI within 60 days is a healthy target. Longer-payback channels (SEO, content) look worse month one and better month twelve.
Why show three scenarios?
Real campaigns vary. Planning around a single 'expected' number sets you up for a bad month. We show conservative, target, and strong so you can decide what you can afford if the conservative case happens.
Is this a guarantee?
No. Results depend on offer, creative, seasonality, competition, and how quickly leads are followed up. Use this as a planning tool, not a promise.
Answer a short assessment to get a personalized marketing plan for your business.