Marketing Budget-Fit Planner
Enter your monthly budget and a few facts about your business. We recommend how much to put behind each channel and why.
Captures active buyer intent — the fastest path to leads.
Builds awareness and works for offer-driven promotions.
Compounds free organic leads over time; essential for local businesses.
Your list is large enough to be a top revenue source.
Not every dollar has to be spent. Keep this in reserve for creative refreshes, seasonal pushes, or scaling what wins.
This allocation is a planning recommendation based on the information supplied. It is not a guarantee of leads, revenue, or profit.
How this works
We start from a proven mix for local service and consumer businesses, then shift dollars based on customer value, existing list size, review count, and how established the business is.
Example
A $3,000 budget with a 500-person email list and only 15 reviews shifts extra dollars to email/SMS reactivation and reviews & referrals — the fastest cheap wins.
FAQs
Why include reviews as a budget line?
Every ad you run gets discounted by weak reviews. Below ~25 Google reviews, dollars invested in review acquisition often outperform another ad channel.
Should I split across all channels immediately?
No. Start with 2–3, prove them, then add. This tool shows the target mix — sequence it over 90 days.
Answer a short assessment to get a personalized marketing plan for your business.