Free tools

Marketing calculators for small businesses

Run the numbers on ROI, acquisition cost, lifetime value, and budget allocation before you spend a dollar.

Model leads, customers, and ROI from your ad budget.

See how far a monthly budget realistically stretches, with room to hold back what shouldn't be spent.

Turn spend and results into CAC, break-even, and profit.

Estimate a customer's lifetime revenue and profit.

Find the customers needed to pay back your marketing.

Learn what a single lead is worth to your business.