Free contractor CAC calculator
Home-service customer acquisition cost calculator
Calculate the fully loaded cost of acquiring a paying customer and compare that spend with gross contribution—not vanity leads or uncollected estimates.
How the calculator works
Use the math to ask a better question.
01CAC only works when costs, customers, and collections use the same period.
02Large job values do not automatically make expensive acquisition profitable.
03An eligible existing backlog has different economics because the original lead cost was already incurred.
Useful context
Questions worth answering first.
Should I include agency fees and sales labor?
When those costs are attributable to the customers being measured, yes. A media-only CAC can hide whether the channel is sustainable.
Is return on ad spend the same as CAC?
No. ROAS compares attributed revenue with ad spend; CAC divides acquisition costs by paying customers.
No homeowner information required