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growth for less
Fictional example · A roofing business in Austin, TX · Illustrative only — all numbers are estimates
Your Marketing Plan

Rivertown Roofing

Book 20 new roof replacement estimates per month

Confidence: Moderate6-month plan
Marketing readiness
98/ 100
Strong

Reflects your economics, existing assets, and capacity to convert new demand.

Executive summary

Overview

For Rivertown Roofing, the plan your $2,000/mo usable campaign budget can realistically support is Google Local Services with a supporting channel. Calibrated to a customer worth about $9,800. Additional channels earn a place in the plan once the primary produces evidence — not automatically.

Monthly budget
$2,000
Est. new customers / mo
3–13
Cost per customer
$154–$667

Budget allocation

Recommended split across the channels most likely to work for you.

Total: $2,000 / mo
Google Search Ads85% · $1,700
Local SEO & Google Business Profile15% · $300

Recommended strategy

One primary channel with one supporting move. Concentrate before spreading.

Google Search Ads
85% · $1,700/mo
Why this channel

People in Austin, TX searching for what you offer are the highest-intent buyers you can reach. Search ads put you in front of them at the exact moment of need.

Expected outcome

40-60% of trackable leads within the first 60 days

Local SEO & Google Business Profile
15% · $300/mo
Why this channel

For Home services - Roofing businesses, ranking in the Google Map Pack drives ongoing calls at no cost per click.

Expected outcome

Compounding organic calls and map-pack visibility over 3-6 months

Realistic outcomes

Monthly ranges based on your inputs and channel mix.

Estimates, not guarantees
Est. reach
16k–40k
Est. leads
22–44
Est. customers
3–13
CAC range
$154–$667
Recommended offer

Limited-time bundle for existing customers plus a referral bonus for new introductions.

Recommended audience

Homeowners 35-65, home value $400k+, roof age 15+ years

Major assumptions

  • Average customer value of $9,800
  • Cost per lead in the $45–$90 range for this channel and market
  • Landing pages and phone answering are in place within 30 days
  • Offer is clearly differentiated versus 2-3 direct competitors
  • Management fees are NOT included in the lead/customer math above

Risks that could reduce results

  • Slow response to inbound leads reduces conversion by 30-60%
  • Weak or generic offer suppresses response across all channels
  • Seasonality may shift results 20-40% month to month
  • Ad platform algorithm learning takes 2-4 weeks before stabilizing

First 30 days

Action plan
  1. 1Claim and fully optimize Google Business Profile (photos, hours, services, Q&A)
  2. 2Launch one focused Google Local Services campaign — not a menu of channels
  3. 3Publish 3 landing pages tied to your top offering with call and form tracking
  4. 4Send a reactivation email + SMS sequence to your existing list
  5. 5Install call tracking and CRM tagging so every lead source is measurable

Days 31–90

Action plan
  1. 1Layer Facebook/Instagram retargeting on all site visitors and video viewers
  2. 2Only consider direct mail if a dedicated campaign truly fits budget, offer, and geography
  3. 3Build a review-generation flow: every closed customer gets a review ask within 48 hours
  4. 4Add a monthly nurture email to your list with tips + one soft offer
  5. 5Review data monthly — do not add a second paid channel until the first has clear evidence
Important: All outcomes shown are estimates, not guarantees. Actual results depend on execution, targeting, market conditions, offer quality, competition, and how quickly you follow up with leads. Marketing performance varies widely between businesses even in the same industry.

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