Break-Even Marketing Calculator
Enter your spend and unit economics. We compute the customers required to pay it back and the ceiling on cost per acquisition and cost per lead.
Break-even customers
12.0
Gross profit per customer
$250
Max affordable CAC
$250.00
Max affordable cost per lead
$62.50
How this works
Break-even customers = ad spend ÷ gross profit per customer. Max CPL = max CAC × close rate.
Example
$3,000 spend, $500 value at 50% margin means each customer contributes $250 of gross profit — so you need 12 customers to break even. At a 25% close rate, max CPL is about $62.50.
FAQs
What if I'm below break-even?
Fix one of: cost per lead, close rate, or margin. Adding more budget on a losing campaign makes losses bigger, not smaller.
Turn your numbers into a full plan
Answer a short assessment to get a personalized marketing plan for your business.
Related: