Lead Value Calculator
Combine your close rate, customer value, and margin to see the real value of a lead — and the highest CPL you can afford.
Revenue per lead
$100.00
Gross profit per lead
$50.00
Max affordable cost per lead
$50.00
How this works
Revenue per lead = close rate × customer value. Gross profit per lead multiplies by margin — that's the ceiling on cost per lead.
Example
20% close rate × $500 value = $100 revenue per lead. At 50% margin, gross profit per lead is $50 — so any CPL under $50 is profitable.
FAQs
Why does lead quality matter?
Two channels with the same CPL can have very different close rates. Bidding for higher-intent leads (e.g. Google Search vs. cold Meta) usually costs more per lead but less per customer.
Turn your numbers into a full plan
Answer a short assessment to get a personalized marketing plan for your business.
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